I think that one way advertising companies could persuade people to stop illegally downloading music is by having actual people, who've been convincted and punished for doing so, speak out. They could air commercials, print ads, and make billboards with people from all walks of life tell their stories about how they thought music piracy was harmless until they were fined large amounts of money.
In addition to that campaign, they should have celebrities encourage their fans not to produce or purchase illegal cds and/or DVDs. Product sales increase when a certain celebrity endorses it, why won't piracy decrease? Advertising companies will have no problem getting anyone and everyone from Hilary Duff to Sean Penn to Coldplay to Michelle Williams. By helping end piracy, celebrities would be furthering their cause and ultimately, their careers.
The musicians could continue to do their part by making quality cds through and through--not just put out 2 or 3 good songs out of 15 in a cd and expect people to buy it. Likewise, actors should consistently shell out great movies. This way, consumers would buy the original cd/DVD and never resort to illegal downloads.
One more thing (and I must say that I like this the best): celebrities should hand out free cds and DVDs. The more they give out, the more people won't get the pirated copy. Also, if they like it, they'll tell their friends to buy the original as well. This will in turn, increase the celebrity's sales.
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2 comments:
Haven't campaigns exactly like that already been run? And proven not to work?
If so, I haven't seen any. Who were in the campaigns? When were they? Thanks!
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